In 1995 a Microsoft Windows legend was born. 24 years later the zeitgeist of nostalgia was stronger than ever, as we unveiled the re-imagined “softwear”.
Hard Numbers? You got ‘em.
With so many replies from fans, I had opportunity to flex Windows’ more playful brand voice.
Through these conversations, I and my team were able to select a few lucky winners for a sweater of their own.
It was a thrill watching so many people enjoying their sweaters. Even Microsoft’s Chief Marketing Officer, and Vice President of Modern Life & Devices got in on the spirit!
It didn’t stop there.
We broke the social media wall and the sweaters began to get traditional press outlets talk, too. It was a whirlwind: