Connor Jones
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Costco

For the five months between November 2016 and March 2017, I became part of the Costco family. Sitting on the small social media team for a company that did not market itself, I had the unique opportunity to bring fresh perspective to an already comfortable social presence.

 

For several months during the Winter of 2016, I became part of the Costco family. Sitting on the small social marketing team as a Social Media Content Coordinator, I had the unique opportunity to bring fresh perspective to a comfortable social presence.

 
 
 
 
Featured
Gettin' Fresh
Gettin' Fresh

Hot products were often the focus of Costco’s social image posts.

Once taken by phone, I showed them the quality growth potential and quickly made DSLR photographs the norm.

Cruising Speed
Cruising Speed

Not all posts were from my own camera. I was also tasked with taking vendor imagery and finding the best way to translate them.

A carousel of cruises, perhaps?

Ten-Nut!
Ten-Nut!

What does football and Nutella have in common? February 5th, 2017. Turns out Super Bowl Sunday was also World Nutella Day. I was struck with this concept, and presented it to the team.

Not all projects go off without a hitch but when we came out of the huddle on this idea, I knew we had a champion.

Sweet Fridays
Sweet Fridays

Some traditions were too strong to overcome, but nothing is safe in a refresh!

Besides the awesome photographs, I lended my design principles to help refresh the overlay styles on Costco’s regular content.

 
 

As the year progressed and the team began prepping for awards season, I pitched an idea surrounding the spirit of the Oscars and Emmys. What ensued was a series of posts polling Costco fans on their favorite Kirkland Signature items, in a simple A/B/C/D poll format. We never imagined how big it would end up becoming.

 
Costco Awards Season
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People didn’t just vote, they raved.

 

This was by far the best performing campaign put together for Costco’s social platforms. When compared to the baselines in the months before and after, it was staggering.

Net result?

  • An 1100% increase in comments.

  • A growth of 110% in likes.

  • Shares increased by 100%

Engagement Averages